The true things in life
Online shop for well-created goods:
simple, organic and pure
Childhood is the essence of our love for the simple and timeless things that enrich our whole life. We have composed a hand-picked selection of clothing for children and women, home goods and bodycare that will satisfy your high demands on design, quality and a sustainable living.
Timeless moments of happiness
Baby and kids clothing, women's fashion, home goods, wooden toys, natural cosmetics and much more
Inspired by the overwhelming memories of our own childhood and with a view to give the best to our own children we live our passion for the precious resources of Mother Nature, natural ingredients and honest handcraft.
Little Ones
All that supports a pure childhood – from newborn and baby clothes to babycare, toys etc.
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Home Goods
All that makes you really feel at home – from furniture to tableware and home décor etc.
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Bodycare
All that gives you pure care and protection – from natural cosmetics to valuable bodycare series etc.
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Women
All that underlines your natural beauty – from ethical and sustainable fashion to accessories etc.
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Our Childhood for you!
We do what we love, and we love to share it with you
A carefree childhood is one of the greatest gifts in life – precious and unforgettable. We try to feel at one with the beauty and pureness of nature for a lifetime. We believe in the real values of a pure childhood:
simple, fair, organic #thetruethingsinlife
Our Childhood shop in Austria
Discover our fine in-store selection
In addition to the wide range of goods in our online shop we also provide a carefully curated "Childhood Selection" in our shop in Gmunden by the lake Traunsee. So, if you're round this way, please come and see us!
Childhood on Instagram
Interior ideas and home goods, fashion trends,
baby clothing, toys, bodycare and more
Follow us on Instagram and experience the world of Childhood: Our social wall offers you a wealth of creative ideas, information on new products, feedback from customers and much more.