A carefree childhood is one of the greatest gifts in life – precious and unforgettable. Our own childhood in Austria was imbued with love, pure joy and the spirit of nature. These great memories are with us every day and we try to pass this emotional value to our own children Maja and Noah.

In our Childhood online shop we like to share our own family’s favorites with you – a selection of really well-crated goods that represent our personal principles of quality, design and outstanding natural origin. We like to provide you our “true things of life” that make our children and ourselves happy and our home a more beautiful place: baby clothing and women’s fashion, carefully selected furniture, dishware and home decoration, but also natural bodycare and cosmetics, wooden toys, various gift ideas and much more.

We try to feel at one with the beauty and pureness of nature for a lifetime. We believe in the real values of a pure childhood: simple, fair, organic. That’s it.

Stefanie und Florian